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Celebrated SA actor Shona Ferguson dies
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MORE TRIBUTES FOR SHONA FERGUSON!
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Shona Ferguson | The industry has lost a great filmmaker and actor
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MEDIA STATEMENT SABC MOURNS THE PASSING OF MR SHONA FERGUSON – SABC – Official Website
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Photo: Twitter/S3
The TV channel is now targeting progressive millennial viewers who have abandoned traditional linear television. We are creating a new SABC3, and we are taking note of industry trends, said Merlin Naicker, the SABC s head of TV.
The South African public broadcaster s SABC3 has undergone another image rebranding exercise with the TV channel that will now be known as simply S3 from April, with a lime green-on-blue logo together with the new slogan Open Up .
S3, as the SABC s only commercial TV channel, is now targeting progressive millennial viewers who have abandoned traditional linear television and switched to streaming services like Netflix, with the SABC trying to lure some of that audience to linear TV through compelling content and conversations.