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Creating an effective selling strategy is essential in driving revenue for business operators, says Sales Expert and Entrepreneur, Stacey Campbell. Speaking at the Jamaica Business Development Corporation (JBDC) Virtual Biz Zone held recently, Ms. Campbell advised that in building a selling strategy it is important to create a message that describes the value of the product or service to a target audience. Businesses, she said, must identify the specific needs of the customer and how the purchase will be beneficial to them, thereby helping them to decide on the purchase. “Build a powerful value proposition in your messaging. You have to create urgency to change; let your customer know that it is important to change now because of the benefits of your product. Jamaicans are storytellers… so when we are talking to prospective customers, you want to share why they need to purchase and what can happen as a result of the purchase,” she pointed out.

Stacey campbellJamaica business development corporationSales expertVirtual biz zoneஸ்டேஸீ கேம்ப்பெல்ஜமைக்கா வணிக வளர்ச்சி நிறுவனம்விற்பனை நிபுணர்மெய்நிகர் பிஸ் ஸோந்