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GuocoLand turns Bugis MRT into nature park with OOH sights and sounds Details 19 May 2021 GuocoLand Group has launched a Nature in the City OOH campaign in conjunction with the launch of its latest luxury residential development Midtown Modern. Echoing the message of Arrive home at Midtown Modern , the campaign utilises the linkway between the downtown line (DTL) and East-West line as well as in-carriage window stickers on DTL trains. This was done in collaboration with Moove Media with the OOH creatives by Creativaxia. The wall mural and floor stickers of the development and extensive greenery along the linkway is supplemented with sounds of nature with running water and bird calls played over the intercom. This provides commuters with the first-hand experience of their emphasis on creating resort-like urban sanctuary amidst common city sights of glass and concrete that is prevalent in Singapore s cityscape and urban spaces, such a

Dora chngGuocoland groupMoove mediaMidtown modernDhoby ghautStraits timesBusiness timesRobb reportMidtown modernமூவ் மீடியாமிட் டவுன் நவீனநீரிணை முறைவணிக முறைகொள்ளை அறிக்கை