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Betway enhances US brand exposure via multi-year NHL sponsorship Share
May 14, 2021
Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the
National Hockey League (NHL).
The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs.
Brand exposure will be achieved via corner-in-ice exposure and as well as a camera visible dashboard, featured on NHL game broadcasts.
Anthony Werkman, CEO of Betway, commented: “It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL.