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Womenâs EHF EURO 2020 becomes most engaging ever European Handball Federation17 February 2021, 11:00 Share URL via E-Mail Copy URL to clipboard
The Womenâs EHF EURO 2020 was the most engaging online in the tournamentâs history, celebrating a 56 percent increase in social media engagements and 166 percent growth in followers after the European Handball Federation and Infront, a Wanda Sports Group company, successfully delivered a full scope digital strategy.
Videos published on the EHFâs social channels during the event were viewed over 33m times â a 66 percent increase on the previous tournament in 2018 â whilst posts received almost 1.5m engagements, including a viral video on the EHFâs official TikTok channel.