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Anticipate customer requirements to serve them better: Careem

Anticipate customer requirements to serve them better: Careem rohma@khaleejtimes.com Filed on December 22, 2020 Careem’s data showed a spike in the usage of the delivery service, with special instructions shared by 13 per cent of users Careem s Super App has proved to be a success, with data showcasing the transition of 96 per cent of users from the previous stand-alone ride hailing app to the Super App Residents across the UAE seem to have a favourite comfort food – and that is McDonalds’ Chicken McNuggets. When it comes to the most popular food combination, a burger with fries and a coke reigns supreme. Of course, the most popular customisation request is ‘add ketchup’. These are just some of the many findings of Careem’s recent ‘Customer and Business Trends of 2020’ report, which shed light on what residents across the UAE were up to during the months of lockdown and how they adapted to the unique challenges that were posed by the Covid-19 pand

Careem says Super App users up nine-fold since April

SHARE The number of people using more than one service on Careem’s Super App has grown about nine-fold since its launch in April, the Dubai-based technology company said. The Super App, which has about 48 million registered users, combines different offers – such as ride hailing, food and grocery delivery, digital payments, bike sharing and intercity travel – on a single platform. Careem, which released its report on this year’s trends yesterday, did not disclose the exact number of users but said UAE users made three transactions a week on average. Since April, the height of coronavirus restrictions, the company said the movement of people through its car, hala taxi, intercity transport and bike-hire services was up 10-fold. The movement of goods such as food and grocery deliveries quadrupled while the movement of money through its recharging and credit-sending service doubled. More than 60 million transactions were made through its Careem Pay service, the company said.

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