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Mudassir Sheikha
About Mudassir Sheikha
Mudassir Sheikha is the CEO and co-founder of Careem. He grew up in Karachi, Pakistan, before graduating from the University of Southern California with a degree in economics and computer science and then completing a masters degree in computer science at Stanford.
Mudassir’s career in tech started with Silicon Valley startup “Brience”. Mudassir then moved back to Pakistan and co-founded “DeviceAnywhere”, a company that was acquired by “Keynote” in 2008 before joining management consulting firm “McKinsey & Company” in Dubai.
In 2012, he left to form a new company with ex-McKinsey colleague, Magnus Olsson. The idea was not just to build a big business, but start one that would have a big impact, be meaningful, and with a mission to simplify and improve lives and create an awesome organisation that inspires. From that came Careem.
Careemâs tech drive: Going beyond mobility
Image courtesy of Careem
When Careem first launched its ride-hailing service, everything was done manually. Sourcing the drivers was done via SMS, user requests came through via email and the two co-founders, Mudassir Sheikha and Magnus Olsson would regularly find themselves on Google Maps, providing directions to the drivers on the phone.
Eventually the company began to automate the processes and invested in the development of its backend technology. It developed its own mapping system and used artificial intelligence (AI) to allocate drivers to customers in their vicinity and to predict journey times. Today, this technology, which was used to move people, now underpins its super app, which seeks to move physical goods and money too.