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Econovus and the art of sustainable packaging The word ‘sustainability’ has become a very common topic of discussion among industries alike. In 1987, the United Nations Brundtland Commission defined sustainability as “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” No wonder, leading responsible organisations are looking at newer ways of becoming more and more sustainable. In the automotive sector, while many see OEMs focusing on reduction in tailpipe emissions, there are many other factors being addressed behind the scenes, be it using clean energy to power factories, rainwater harvesting or even sustainable packaging.