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A CONVERSION rate almost four times the retail average is a major achievement for any business. In the case of Pippa O’Connor Ormond, the former model turned businesswoman has grown her Poco fashion and accessories business in five years to a point where her conversion rate is 11pc against an industry average of 3pc.
This week, the Co Kildare mother-of-two stepped up her entrepreneurial ambitions yet again by looking to the lucrative world of beauty.
UP Cosmetics is a partnership with Donegal businesswoman, Úna Tynan, the woman behind Blank Canvas cosmetics.
Three years in the making, UP Cosmetics has been developed as a high-end, luxury brand and launched on Thursday with 13 products.
Quad One
 is a neutral palette made up of four high pigment, versatile tones: Cashmere, Tan, Flame and Afterdark. Quad Two is a matte palette
 with a
 pop, made up of three high pigment, matte, versatile tones: Caramel, Walnut and Sunset, and one light-reflecting shimmer shade: Riviera.
Quad Three is a satin and shimmer palette with four high pigment, versatile tones: Creed, Smitten, Spice and Kryptonite.
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10 Palette: â¬50
This palette features eight high pigment eye shadows, a sculpting face powder and shimmering highlighter, providing all you need for an instant transformation. Advertisement
Lipstick: â¬20
UP s lipsticks come in four shades: Fate (a soft pink nude), Perfect Nude (a beige nude), Berry Red, and Siren (a bright matte red). A creamy, rich formula that is both hydrating and feels soft on the lips.