A CONVERSION rate almost four times the retail average is a major achievement for any business. In the case of Pippa O’Connor Ormond, the former model turned businesswoman has grown her Poco fashion and accessories business in five years to a point where her conversion rate is 11pc against an industry average of 3pc.
This week, the Co Kildare mother-of-two stepped up her entrepreneurial ambitions yet again by looking to the lucrative world of beauty.
UP Cosmetics is a partnership with Donegal businesswoman, Úna Tynan, the woman behind Blank Canvas cosmetics.
Three years in the making, UP Cosmetics has been developed as a high-end, luxury brand and launched on Thursday with 13 products.
Pippa O'Connor officially launches her new beauty brand goss.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from goss.ie Daily Mail and Mail on Sunday newspapers.