Jeep starred iconic singer Bruce Springsteen in his first ever ad promoting the idea of unity. The ad shows scenes of middle America, including a small chapel.
He’s abruptly modifying his tone for Super Bowl Sunday now that there’s a new occupant of the White House.
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“It’s no secret the middle has been a hard place to get to lately,” the aging rocker says in his Jeep ad.
“Between red and blue, between servant and citizen, between our freedom and our fear. Now fear has never been the best of who we are. And as for freedom, it’s not the property of just the fortunate few. It belongs to us all. Whoever you are, wherever you’re from, it’s what connects us, and we need that connection. We need the middle,” Springsteen continues.
How Do People Keep Forgetting The U.P. Is Part Of Michigan?
Come on man.
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So we know a lot of research and development and audience testing went into making sure each commercial hit the target demo right in between the eyes, tugged all the heartstrings, hit all the notes, and did everything to be memorable and make an impact right?
Take Jeep for instance.
The theme? ReUnited States of America.
The imagery, the tone, the scenes, THE FREAKING BOSS Bruce Springsteen. It don t get much more American than that.
Honestly, I was getting swept up in the commercial when I saw it and at the time I had only one real question about it. Why was he driving off, down a road in what seemed to be the middle of winter in a jeep with the top off. He was wearing a coat and a cowboy hat but no top on the Jeep?