How Do People Keep Forgetting The U.P. Is Part Of Michigan?

How Do People Keep Forgetting The U.P. Is Part Of Michigan?
Come on man.
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So we know a lot of research and development and audience testing went into making sure each commercial hit the target demo right in between the eyes, tugged all the heartstrings, hit all the notes, and did everything to be memorable and make an impact right?
Take Jeep for instance.
The theme? ReUnited States of America.
The imagery, the tone, the scenes, THE FREAKING BOSS Bruce Springsteen. It don't get much more American than that.
Honestly, I was getting swept up in the commercial when I saw it and at the time I had only one real question about it. Why was he driving off, down a road in what seemed to be the middle of winter in a jeep with the top off. He was wearing a coat and a cowboy hat but no top on the Jeep?

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