Pharmacists criticize health budget
04/12/2021 10:00 AM EDT
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Good morning and welcome to Monday s New York Health Care newsletter, where we keep you posted on what s coming up this week in health care news, and offer a look back at the important news from last week.
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Kerzner unveils new hospitality experience
DUBAI, March 10, 2021 Kerzner International Holdings, the owner of the iconic Atlantis Resort & Residences and One&Only Resorts, has unveiled a new hospitality experience, SIRO, blending the boundaries between hospitality, fitness, and wellness. Conceived with fitness and wellbeing at the core, SIRO will be an immersive lifestyle destination, and will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential. “We have always been pioneers, true disruptors within the hospitality space. We have built destinations through the personalities of our brands and understanding our guests’ journey, creating a meaningful legacy,” commented Philippe Zuber, Chief Executive Officer, Kerzner International.
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A guestroom at the SIRO Boka Place, which is expected to open at Porto Montenegro in Tivat, Montenegro, in 2023.
Kerzner International Holdings, parent of the Atlantis, One&Only and Mazagan resort brands, is entering the wellness hospitality space with the launch of its latest brand, SIRO.
Pronounced Sigh-Row, the SIRO name stands for the brand pillars of Strength, Inclusive, Reflection and Original, according to Kerzner.
The brand s first location, SIRO Boka Place, is scheduled to open in 2023 at the Porto Montenegro marina area in Tivat, Montenegro.
The concept is heavily centered on fitness and well-being, with SIRO promising guests access to in-house specialists, including trainers, coaches and nutritionists, as well as a range of destination-focused fitness activities, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour and skiing, among others.
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Since lockdown began, people have been predicting that Covid-19 will reshape travel for good. Now itâs starting. First out of the blocks is One&Only. The upscale hotel brand is launching two new hotels in Montenegro, including a new health and fitness focused hotel brand to tap into our new-found concern for health.
Philippe Zuber, chief executive of Kerzner International, parent company of the One&Only and Atlantis brands, revealed details exclusively to Telegraph Travel. âAfter a year in which weâve all thought more than ever about our health, people are really into their own body,â he said. âThey have realised that they will be in a better position for life and to fight against any infection if they are fit.â
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