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A guestroom at the SIRO Boka Place, which is expected to open at Porto Montenegro in Tivat, Montenegro, in 2023.
Kerzner International Holdings, parent of the Atlantis, One&Only and Mazagan resort brands, is entering the wellness hospitality space with the launch of its latest brand, SIRO.
Pronounced "Sigh-Row," the SIRO name stands for the brand pillars of Strength, Inclusive, Reflection and Original, according to Kerzner.
The brand's first location, SIRO Boka Place, is scheduled to open in 2023 at the Porto Montenegro marina area in Tivat, Montenegro.
The concept is heavily centered on fitness and well-being, with SIRO promising guests access to in-house specialists, including trainers, coaches and nutritionists, as well as a range of destination-focused fitness activities, such as cycling, sailing, hiking, boxing, climbing, kite surfing, parkour and skiing, among others.