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How long? 3-4 minutes The future of audience measurement Chris Mundy is one year into the job as CEO of data science company RSMB. With a 30 year career at media owners such as Sky and the BBC and, latterly, as managing director of Clearcast behind him, he has seen it all. But what has he made of a year in audience measurement after switching from the media owner side? And what does he see for its future? Consumer behaviour may be changing rapidly but traditional media still remain important.  Thinkbox data shows us that broadcaster TV accounts for 91% of our video advertising daily. Don’t forget that Ofcom figures put TV advertising revenues at £4.5bn in 2019 and while that will have declined due to Covid last year, it is bouncing back. When you add in BBC Licence Fee income of £3.5bn in 2019/20, an enormous amount rests on having accurate ratings data.

United kingdomWorld federation of advertiser crossMedia plannerWorld federationAdvertiser cross media measurementTouchpoints plannerஒன்றுபட்டது கிஂக்டம்மீடியா திட்டமிடுபவர்உலகம் கூட்டமைப்பு