Grey Group Names Kathy Liu Head of Strategy in China
Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple s iPhone business in China.
Grey Group China, has appointed Kathy Liu as its new Head of Strategy. Liu joins Grey from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives.
Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency’s transformation and drive clients’ business growth in the digital world.
July 12 2021, 10:10 am | BY Kim Shaw | No Comments
Grey Group China has appointmented of Kathy Liu as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple’s iPhone business in China, overseeing both localization and origination initiatives.
Since joining in March, Grey Group China CEO Sharlene Wu has set a vision and aggressively transformed the agency. One of her primary objectives was to identify the leaders that can implement innovative and unconventional ways of thinking within the agency. Liu is her first appointment to the management team.
Liu will head up Grey Group China’s newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency’s transform
Grey Group China nabs Apple iPhone agency side strategy lead for China market Details
Grey Group China has hired Kathy Liu (pictured) as the new head of strategy. Liu joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple s iPhone business in China, overseeing both localisation and origination initiatives. Liu will head up Grey Group China s newly established Centre of Intelligence, consisting of brand and digital planners, strategy consultants and data analysts. This effectively combines insights, data and creativity to deliver holistic planning and strategic capabilities to clients. The addition of Liu to the China team will further strengthen the agency s transformation and drive clients business growth in the digital world.
The One Club for Creativity announced winners of The One Show 2021 at global creative week and agencies and studios across Asia Pacific were awarded 35 Pencils, including six Golds and a Sustainable Development Goals Pencil.
Asia has scooped a total of 35 Pencils, including six Golds and a prestigious Sustainable Development Goals Pencil, in The One Show 2021, announced today during the online global Creative Week 2021.