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The Vaccine Rollout Is Changing How We Think about Prescription Meds

A new survey reveals that, for the first time, many Americans see pharmaceutical companies as brand names, just like Nike or Amazon

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How to Win Back Americans Turning Away from Doctors for Medical Guidance

People in the businesses of health and wellness have every reason to launch new and bigger efforts to reach consumers across every platform available, providing engaging, credible content that stands

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COVID vaccine: Most Americans say they prefer a specific brand

By Caitlin O Kane April 30, 2021 / 7:18 AM / CBS News Millions of Americans are receiving their COVID-19 vaccines, and in a world of over-sharing on social media, that means Instagram and Twitter feeds are also being flooded with shots. People are not only sharing which vaccine they receive, often using hashtags like #PfizerGang or #TeamModerna. Nearly three-quarters of Americans say they prefer a specific vaccine brand by name, according to a recent survey of 1,000 people by M Booth Health, a health communications consultancy, and Savanta, a market research and advisory company. The survey found the largest share 36% preferred Pfizer. Moderna came in second with 19%, closely followed by Johnson & Johnson at 17%.

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Most Americans say they prefer a specific brand of vaccine – and what they ve seen on social media influences their decision

Most Americans say they prefer a specific brand of vaccine – and what they ve seen on social media influences their decision
cbsnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cbsnews.com Daily Mail and Mail on Sunday newspapers.

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Healthcare Firms Saw Fees Rise More Than 30% in 2020

Healthcare Firms Saw Fees Rise More Than 30% in 2020
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