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Creativeland launches Asia Crossbow Insights Share Via: It is a specialized research division led by Shalini Sinha, and focus on using consumer behaviour and technology to help strengthen brand transformation. Creativeland Asia today announced the launch of Crossbow Insights - incepted with the belief that it is not ‘WHAT’ we need to ask but ‘HOW’ we need to ask. Shalini Singh, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, technology-based deep learning and science to help re-think, re-evaluate, re-design problems and get a renewed perspective. Crossbow Insights will help brands reach deep-seated consumer truths to unlock the next level of growth.

Millward brownSajan raj kurupShalini sinhaCreativeland asiaQualitative research division of kantar millward brownCreative division of kantar south asiaSajan rajRaj kurupCrossbow insightsNeuro linguistic programmingConsumer intelligenceCommercial leadCreative divisionKantar southSouth geographyKantar millward brown