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Creativeland launches Asia Crossbow Insights
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It is a specialized research division led by Shalini Sinha, and focus on using consumer behaviour and technology to help strengthen brand transformation.
Creativeland Asia today announced the launch of Crossbow Insights - incepted with the belief that it is not âWHATâ we need to ask but âHOWâ we need to ask. Shalini Singh, CEO, Consumer Intelligence & Director of Strategy, will spear the consumer insights division. The aim is to bring together creativity, technology-based deep learning and science to help re-think, re-evaluate, re-design problems and get a renewed perspective. Crossbow Insights will help brands reach deep-seated consumer truths to unlock the next level of growth.