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Innovation powers Milwaukee Tool’s growth Evolving industry Share Want to Read More? As Steve Richman describes it, changing the focus of Milwaukee Tool was the easy part.  In the mid-2000s, when Richman and other new leaders arrived not long after the Brookfield-based company was acquired by Hong Kong-based Techtronic Industries, Milwaukee Electric Tool Corp., as it was known, was often focused on making “me too” versions of new products. “If you think about that, we didn’t really have a choice. It was innovate or die at that point in time,” said Richman, president of Milwaukee Tool. “It was easy for the teams to start adopting it, because we were this little player out in the marketplace that had rested on our laurels with this brand that meant something in the ‘50s that really didn’t mean anything to many users anymore.”

United statesMarquette universityWest bendMenomonee fallsKevin geeJoe galliKris ropellaSteve richmanRyan jippOpus college of engineering at marquette universityHong techtronic industriesMilwaukee electric tool corpMilwaukee toolHong kong based techtronic industriesOpus collegeஒன்றுபட்டது மாநிலங்களில்