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Infiniti Teams Ups with Marketing Partner Publicis Groupe
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Hill Street Beverages Company Inc capitalizing on demand for alcohol-free alternatives and looking to cannabis drinks
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Billions in advertising will be up for grabs this year as a rash of brands look for new agencies.
The trend follows a slow 2020, when many marketers cut budgets and paused agency searches.
Coca-Cola, JetBlue, and Walmart are among the most valuable accounts up for grabs.
Advertisers slashed their budgets during the pandemic while suspending the long and expensive process of changing ad agencies.
But 2021 is expected to be an unusually active year for new business with billions in ad spending expected to change agency hands.
By Sam Bradley-23 February 2021 08:30am
We asked the industry what they’re doing to tackle gender stereotypes
Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.
This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign.
So, we asked the industry – from activists to strategists, creatives to chief executives and media owners to data scientists – what actions their organizations have been taking lately to tackle the use of gendered stereotypes.
Hill Street Beverage Company Inc.: Hill Street Appoints Co-Chief Executive Officers
Hill Street Beverage Company Inc.
(TSXV: BEER)
( Hill Street or the
Company ) announces that it will be restructuring its senior management team and will be appointing current board members, Lori Senecal and Craig Binkley, as interim co-Chief Executive Officers of the Company. The Company anticipates that Mr. Donnelly, will remain with the Company as a board member until its next AGM.
Jack Fraser, Chairman of the Board stated, On behalf of Hill Street, I would like to thank Terry for his service to the Company. His expertise and dedication have benefitted the Company in countless ways and we wish him the utmost success in his future endeavours. Adding, that, We are very excited to welcome Craig and Lori to their expanded roles as Co-CEOs of Hill Street. The extensive knowledge and expertise that Craig and Lori bring at this stage to Hill Street s operating team will help guide the Compa
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