Netflix is getting into the retail business. The streaming giant has unveiled today Netflix.shop, an online storefront where fans will be able to buy a wide array of products from apparel to toys to events and games inspired by their favorite Netflix series and films. In a blog post, VP of consumer products Josh Simon said the company would “drop exclusive limited editions of carefully selected high-quality apparel and lifestyle products tied to our shows and brand on a regular basis.” At launch, the company is introducing streetwear and action figures inspired by two anime series, Eden and Yasuke (pictured above). The company is also releasing limited-edition apparel and decorative items inspired by French spy drama Lupin, in collaboration with the Louvre museum. Netflix says it is working with up-and-coming designers on products, including Nathalie Nguyen, Kristopher Kites, and Jordan Bentley, who created the Eden and Yasuke launches. Netflix is getting into the retail b
Without online country of origin disclosures, e-commerce consumers lack a key piece of information that they would otherwise be provided in a brick-and-mortar setting.
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research
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Best practices for weaving compliance into your DTC workflow
Because of the nature of alcohol, companies that sell beverage alcohol directly to consumers are generally subject to more regulations than sellers of, say, socks. And because of the character of the regulations, mistakes can be costly. Developing a process that includes age verification, tax calculation, and a baked-in compliance workflow helps ensure essential requirements are met. Verify age
Although online beverage alcohol sellers can’t inspect a buyer’s physical photo ID as easily as brick-and-mortar sellers, they can and should confirm consumers are old enough to purchase or receive alcohol.