Historically, across Latin America food-to-go has not been a particular hot spot for product innovation and the category is often uninspiring. This is possibly due to the vibrant street food culture in the region, which is readily available, fast to produce, delicious and affordable.
However, in the last year we have started to see early signs of innovation in the category. Despite these developments not being best-in-class (at a global level), they are significant steps in helping the retailers stand out. Providing an inspiring assortment of ready-to-eat products and offering good value meal solutions, convenience stores are giving customers more options for food-to-go and helping them to drive footfall.