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/ Posted on 7 April, 2021 17:00
The Singapore Tourism Board has unveiled Tcube, an innovative space at Tourism Court that aims to help tourism stakeholders better their digital capabilities to reimagine visitor experiences and achieve sustainable operations.
On the reason for launching Tcube, or the Tourism Technology Transformation Cube, Ong Huey Hong, executive director industry technology transformation, shared: “We want to grow tourism companies into transformative leaders to compete better. We want to cultivate a community of innovators to chart new courses. And we want to facilitate partnerships between like-minded stakeholders to spur innovation through pilots and experimentation.”
Support will be provided through a three-step framework: learn, test, and build.