Can the Australian governmentâs ads change behaviour â and what should be done differently?
âIâd cast someone old enough to be eligible for a vaccineâ: a young woman struggles to breathe in an Australian government Covid vaccination ad. Photograph: Australian Government Department of Health
âIâd cast someone old enough to be eligible for a vaccineâ: a young woman struggles to breathe in an Australian government Covid vaccination ad. Photograph: Australian Government Department of Health
Mon 12 Jul 2021 19.19 EDT
Last modified on Mon 12 Jul 2021 21.59 EDT
âGovernment communications have been dullâ
The defining characteristic of most of the governmentâs communications about Covid-19, including the latest quasi-militaristic campaign about âarming yourselfâ, has been how dull it is. The work has been prosaic, flat-footed, uninspiring and unlikely to motivate anyone. Itâs almost as if the messaging has been design
âPlanes, pancakes, flying chickensâ â event celebrates America Planes, cars, and trucks tested their
mettle on the runway at Sisters Eagle Airport
during a Fourth of July fly-in on Sunday. Proceeds from events
support Sisters High Schoolâs aviation program.
photo by Jerry Baldock
select
photo by Jerry Baldock Sisters Eagle Airport treated Sisters residents to a full show of airplanes and vintage and hot-rod cars at the annual Sisters Eagle Airport Fly-In event on the Fourth of July. A typical dry, hot summer day on the tarmac at Sisters Eagle Airport had several hundred patrons out and about to see the air show and drag racing to celebrate America’s birthday. The familiar sound of helicopters and other aircraft echoed down the runway all morning in Sisters Country.