Tesla Scores Highly For Brand Loyalty Thanks To Cult-Like Following
Apr 23, 2021 at 8:45am ET ++ Last year it won a single category in the IHS Markit Annual Automotive Loyalty Awards, now it’s up to three.
Compared to the brands that have gained loyal followings over decades, such as Jeep or Mustang (and many others), whose story is one that doesn’t require much explaining, Tesla is quite different. In the space of a bit over a decade, it has garnered some of the most loyal, die-hard fans of any existing automaker, fans that may even be more ardent in their love for the company than the OEM groupies we had grown accustomed to.