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Synopsis Mastercard has launched multiple initiatives in India to help small businesses go online, drive inclusive growth and empower women entrepreneurs. Chetna Sinha, Founder, Mann Deshi Foundation. NEW DELHI: With more than 50 percent of India’s MSMEs being in rural areas and 20 percent owned by women, a robust support structure can expedite the growth of rural women entrepreneurs. Despite their ambition, innovation and passion, women entrepreneurs are held back by several factors like lack of awareness and exposure to business practices, limited linkages to markets, constrained access to finance and minimal support to scale. To address these issues and evolving market dynamics, like consumer preference to pay digitally, Mann Deshi Foundation and Mastercard have announced the expansion of the Chamber of Commerce for Rural Women.

Shamina singhChetna sinhaMann deshi foundationMastercard centerRural womenMann deshiInclusive growthChamber of commerce for rural womenWomen business ownersஷாமினா சிங்செட்னா சீன்ஹாமான் தேஷி அடித்தளம்மாஸ்டர்கார்டு மையம்கிராமப்புற பெண்கள்மான் தேஷிஉள்ளடக்கியது வளர்ச்சி