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MBA Reading List: 19 Books To Read Before Your MBA

How to Change Anyone s Mind Webinar | WSU Insider | Washington State University

May 17, 2021 WHEN: Tuesday, May 18 @ 9:00 a.m. Pacific Everyone has something they want to change. Employees want to change their boss’ minds, and leaders want to transform organizations. But change is hard. In this webinar, New York Times Best Selling Author, Jonah Berger, introduces a revolutionary change approach. Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers and overcoming resistance by reducing friction and lowering the hurdles to action.  Discover the five hidden factors that impede change and how you can change anything by mitigating them. Questions? Please contact Amber Mendenhall at amber.mendenhall@wsu.edu

Best business books 2021: The best books for getting ahead of the competition

One way that business success can be achieved is by learning from the insight and experience of business leaders, entrepreneurs, and economists, and applying it to the issues we face today. Developing the right skills and strategies to tackle the year ahead is imperative, so our picks for the business books you need to read focus on the challenges we are likely to face, and the ideas you need to overcome them. Encompassing ideas across leadership, marketing, branding, economics and ethics, our pick for the best business books should equip you with everything you need for the year ahead. Where to buy business books from?

Wharton School Press launches new virtual Meet the Authors series

Wharton School Press launches new virtual Meet the Authors series The LinkedIn Live event series will feature leading Wharton faculty and other Wharton School Press authors in lively, fast-moving conversations about their books. Michael Platt, James S. Riepe Penn Integrates Knowledge Professor of Marketing, Neuroscience, and Psychology, director of the Wharton Neuroscience Initiative, and author of “The Leader’s Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience.” (Image: Wharton Press) The first virtual event in theMeet the Authors series will be Wednesday, Jan. 27, on LinkedIn, and will stream live at 11:30 a.m. on the Wharton School LinkedIn page. It will be hosted by Wharton Professor Peter Fader, author of “Customer Centricity” and coauthor of “The Customer Centricity Playbook.”

From Alma to Zuri, Parents Are Looking for Positive Baby Names

From ‘Alma’ to ‘Zuri,’ Parents Are Looking for Positive Baby Names They’re searching the heavens, and through family history, for strong monikers in a pandemic. Credit.Nicolás Ortega Jan. 19, 2021 The coronavirus pandemic, stretching into another year, has left few corners of everyday life untouched. For the most recent crop of new parents, the pandemic has been the backdrop of their entire birth process — for some, it’s even changed how they chose the names of their babies. Sierra Armstrong, who works in the service industry in New Orleans, said that she and her partner have named their newborn daughter Kamryn.

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