RDOG tracks the S-Network REIT Dividend Dogs Index, a benchmark that’s similar to those found on ALPS’ other dividend dogs ETFs.
Part of the allure of RDOG is its allocations to faster-growing real estate segments, including industrial real estate investment trusts (REITs). RDOG’s weight to industrial REITs is higher than those found in many competing strategies.
While some analysts are speculating that industrial REITs could be confounded by weakening consumer confidence on par with retail ETFs, other data points suggest RDOG is positioned to endure retail weakness. In fact, thanks to the e-commerce boom, the ETF is poised to thrive as shoppers move online.