Image: L’Oreal
While consumer electronics companies tend to dominate CES, makeup brand L’Oreal has carved out a neat little niche for itself at the show. From augmented reality makeup lines to wearable UV and pH sensors, the company always has something up its sleeve when it comes to beauty tech. This year, the L’Oreal is launching a new salon haircare system it calls Water Saver.
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Basically, Water Saver is L’Oreal dipping its toes into sustainable beauty tech via a partnership with Gjosa, a Swiss environmental tech startup. As the name implies, it’s meant to help reduce water waste. There’s a connected machine that attaches to those sinks in the salon back bar where you get your hair washed. The machine itself has three slots that you then attach normal shampoos, conditioners, and treatments to. The Water Saver then creates micro-ionized water droplets by colliding them together in a highly pressurized stream to create droplets that are 10 times smaller.