A good name is rather to be chosen than great riches, proclaims Proverbs.
Since the 2017 merger of Martin Gilbert’s Aberdeen Asset Management and the dowager of Scottish insurance, Standard Life, the two firms have contrived to damage both titles.
The idea that the group’s new identity Abrdn will have financial advisers up and down the land celebrating ‘a brand that cuts through’ is risible.
It is more likely to have advisers pulling their hair out as they try to explain what it represents to clients deciding how to deploy hard-earned savings.
Makeover: The idea that Standard Life Aberdeen s new identity Abrdn will have financial advisers up and down the land celebrating a brand that cuts through is risible
Todd Ruppert pens poem to honour veteran CEO Martin Gilbert Jan 11, 2021 By Funds Europe
Martin Gilbert (pictured left), the veteran asset management CEO who won the Funds Europe Lifetime Achievement Award in 2020, is not only interviewed in the latest edition of Funds Europe magazine, but is also honoured by a poem by Todd Ruppert.
Ruppert (pictured below), the retired CEO and president of T. Rowe Price Global Investment Services who now heads Ruppert International, Inc, presented the award to Gilbert at the virtual awards event just before Christmas.
Gilbert has retired from Standard Life Aberdeen and in our interview explained that he would remain in asset management in a non-executive capacity, but that he’d like to be involved in “something small [and] more private than public, as that’s where all the growth is”.