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TVEUROPE
New Banijay Germany Label for Live Artists, Digital & Branded Content
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Banijay Germany has established the new label Banijay Live Artist Brand (BLAB), led by Managing Director Ingrid Langheld.
BLAB will focus on the promotion of established artists and young talent, the development of live formats, and the creation and production of digital entertainment content. The label will produce for broadcasters, platforms, streamers and audio providers, and it will house a digital content unit to produce originals for its own platforms, as well as distribute original podcasts.
Banijay Live Artist Brand operates its own comedy digital distribution channel, MySpass, which already reaches more than 14.5 million followers and up to 220 million monthly video views on social media.