크리스피 크림이 코로나19 백신 맞으면 도넛 1년 내내 공짜 공약 내세운 후 150만 개 이상의 도넛을 기부했다 huffingtonpost.kr - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from huffingtonpost.kr Daily Mail and Mail on Sunday newspapers.
Can the vaccine certificate become a discount coupon for brands?
Share Via:
It s already happening at a very small scale. Perhaps, it will explode once the authorities open up jabs for the under-45 cohort. Which segments will leverage this?
While the government dabbles in vaccine diplomacy , we at afaqs! are looking at a concept called vaccine marketing . Essentially, it entails offering discounts to people who have taken the vaccine.
Recently, The Indian Express reported that few retail outlets in the USA (Krispy Kreme, a donuts and coffee outlet; Chobani) have begun incentivising vaccinations by offering freebies, discounts and perks to the consumers who can prove that they have taken the shot.