VP Naidu bats for revenue sharing model between social media giants and traditional media
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Last Updated: Dec 18, 2020, 03:48 PM IST
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While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
BENGALURU: Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair, Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture.
BENGALURU: Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues.
“The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair,” Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture.
The event on the topic ‘JournalismPast, Present and Future’ was organised by the Manipal Institute of Communication which the vice president attended through video conference.
While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
Vice President M Venkaiah Naidu on Friday underlined the need for effective guidelines and laws to work out a revenue sharing model between tech-based social media giants and the traditional media struggling to generate revenues. The information reports generated by the print media with substantial cost is being hijacked by the social media giants.This is unfair, Naidu said at the sixth edition of the M V Kamath Memorial Endowment Lecture. The event on the topic JournalismPast, Present and Future was organised by the Manipal Institute of Communication which the vice president attended through video conference. While the traditional print media has been sincerely enduring to adapt to the technological disruption by going online, it is struggling to come up with a viable revenue model, Naidu pointed out.
Venkaiah Naidu to deliver today Kamath Endowment Lecture
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M. Venkaiah Naidu
Vice-President M. Venkaiah Naidu will deliver the sixth M.V. Kamath Endowment Lecture from 10.30 a.m. to 11 a.m. on Friday, albeit in the virtual mode. The event will take place at the TMA Pai Hall on the third floor, Manipal Academy of Higher Education (MAHE), Manipal.
Pro-Chancellor of MAHE H.S. Ballal, Vice-Chancellor M.D. Venkatesh and other dignitaries from the university will participate. The event will happen through CISCO and will be live telecast by Rajya Sabha TV and Facebook live page of Manipal Institute of Communication.