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Why switching your wardrobes for summer and winter could become a thing of the past
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New Zealand fashion scene adapting to thrive in modern world
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After 30 years designing for some of Australia’s best-known women’s brands, Sophie Holt added a career first on Tuesday – her first runway show.
“We are at a great place with the brand, and we are moving into a new phase of international growth,” said Ms Holt, the creative director for Will Vicars’ Oroton, ahead of the show.
“This is our third season of international wholesale distribution, which is where we see the future so it’s imperative we do Fashion Week. Little did I realise what a learning curve it would be.”
Oroton creative director Sophie Holt backstage ahead of her first runway show.
Can a designer’s sustainability efforts ever be enough? Is there a point where there’s just nothing left to do, no further improvements to make? It’s tempting to think so and plenty of designers will have you believe they’ve gotten there. In reality, it’s not yet possible to be 100% sustainable, to check every box on materials, packaging, shipping, labor, traceability, emissions, and so on. That’s one reason Maggie Hewitt (and many of her peers) has lately avoided describing her brand as sustainable at all; instead, she says, she’s “using fashion to create a better world.” Hewitt doesn’t sugarcoat her progress or suggest her business doesn’t make an impact; it’s all a work in progress.
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