Josie Steenhart14:14, May 10 2021
Christian Vierig/Getty Images
Looking for a cosy but cool wardrobe essential to stylishly bridge the gap between seasons? The shacket is here for you.
This week I’d like to bring your attention to the shacket. So named, of course, as it’s a hybrid entity that sits somewhere between a shirt and a jacket. Shirt-styled, but weightier and more structured, the shacket is likely to be your new best friend in those trans-seasonal periods where a full-blown jacket is too much, and a conventional shirt isn’t going to quite cut it. My attention was first drawn to this clever proposition via a new release from local fashion fave Maggie Marilyn, the ‘Early Mornings’ shacket - reminiscent of what we called bush jackets back in the day, but in a highly engaging, mood-enhancing, very on-trend shade of apple green.
The denim industry is overhauling its production practices.
Since Levi Strauss invented blue jeans in 1873, denim - in various forms - hasn’t been out of fashion. Nearly 150 years later, while Strauss would probably largely still recognise his original product, much has changed, from cuts, colours, detailing, and treatments, to - more recently and distinctly for the better - the way denim is produced from the growing of the cotton to the final product. Previously known as one of fashion s most environmentally damaging and least ethical categories, manufacturers and designers are finally waking up to new possibilities for this beloved material.
How ‘sustainability’ became a dirty word in fashion
Does anyone know what it actually means?
Truly eco-conscious brands like Maggie Marilyn (pictured) prefer not to use the word sustainable
Credit: Maggie Marilyn
Stella McCartney summed it up best in an interview with the Telegraph last year: “I barely know what the word sustainability means anymore,” she told my colleague Caroline Leaper.
Neither do I, to be honest. There is no formal definition for the word, and yet countless fashion brands attach it to their products - whether they are produced in a planet-friendly way or not.
In fact, it has become so synonymous with ‘greenwashing’ (marketing waffle that suggests environmentally conscious intentions but doesn’t actually deliver anything concrete), truly ‘sustainable’ brands are doing away with the word altogether, in favour of language that speaks more accurately to their actions.
A dress by sustainable British fashion brand Faith Rowan Leeves
Credit: Faith Rowan Leeves
For the past month, my email inbox has been chock-full of press releases about Earth Day. What’s meant to be a time during which we examine our impact on the planet and resolve to reduce it has become a marketing opportunity for many fashion brands, using ‘sustainability’ as a thinly veiled excuse to urge us to buy more and more stuff.
It’s the Earth Day tees and totes that annoy me the most. They’re often produced by brands that have no interest in sustainability, but they want to cash in on any potential Earth Day trade so they slap a globe on an organic cotton top and call it ‘sustainable’.
Vestido de noiva sustentável: um guia de como comprar a peça em 2021 globo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from globo.com Daily Mail and Mail on Sunday newspapers.