Batchelors and Call of Duty partnership offers prizes for gamers and retailers Print
29th January 2021
Premier Foods is partnering with video game franchise Call of Duty: Warzone, to launch an on-pack consumer promotion and a retailer competition for its Batchelors hot snacks brand.
The on-pack promotion gives shoppers the chance to win in-game bonus items and prizes with every pack.
Premier Foods said quick meals, such as Batchelors Super Noodles and Pasta ‘n’ Sauce products, are the third most popular type of food enjoyed while gaming and consumed by half of UK gamers.
The company is also giving 10 retailers the chance to with prizes as part of a weekly draw, running from now until 3 March.