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An estimated $500 billion is lost globally each year when clothes are disposed of before the end of their useful material life. In an effort to reduce this, companies are exploring ways to do business with less negative impact. To this end, companies make claims about the environmental benefits of implementing different circular models. Without clear and common reference points or methods, companies could be at risk of greenwashing and might lose money and competitive advantage investing in false solutions. This guidebook helps companies make accurate calculations to the relative impact a reuse business model has on their environmental footprint.
This WCEF 2021 Side Event will be a solutions-oriented, interactive, virtual workshop focused on the ‘Innovation Pathways’ to achieving a more circular plastics economy in Canada – based on the Ellen MacArthur Foundation’s (EMF) handbook: “Upstream Innovation: a guide to packaging solutions”. The workshop will feature a keynote from EMF’s Innovation Team, combined with other expert insights into practical applications of upstream innovation for plastics packaging, and six interactive breakout sessions that will allow participants to strategize together on how to scale ideas and overcome barriers to plastics packaging innovation in Canada.
Following opening remarks, participants will be divided into breakout sessions. Choose your preferred breakout room when you register. Options include: Elimination, Reuse, Reuse Business Models, Substitutions and Compostables, Mechanical Recycling, and Chemical Recycling. Guided by industry insights and experienced facilitators in eac