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Retailer and apple grower start partnership to support pollinator habitats
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Organic apple and pear distribution increases
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Arrival of biggest Honeycrisp crop from southern hemisphere
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Apple brand partners with Colon Cancer Coalition for colorectal cancer awareness
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Apple campaign raises money for cancer research and education
The old saying an apple a day still rings true today when a healthy diet is so important for cancer prevention. Honeybear Brands®, grower, packer and shipper of Pazazz® brand apples, is partnering with the American Institute for Cancer Research® for an engaging social media campaign allowing consumers to raise money for cancer research while challenging each other to eat like a superhero.
The Cancer Cruncher Challenge kicks off in February for National Cancer Prevention Month. Consumers are encouraged to upload their photo to the Pazazz superhero filter online and Honeybear Brands donates $1 to AICR. Consumers can text PAZ to 797979 to launch the challenge and generate the $1 donation.