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Thinx expands into activewear

Dive Brief: In a year where comfort has been a stray bright spot in retail, DTC period underwear brand Thinx is launching into the activewear space, the company said last week. The brand, which became known for its absorbent underwear, is launching leggings, cycling shorts, leotards and training shorts, according to a press release emailed to Retail Dive. All of the products feature the company s absorbent technology. The activewear items retail for between $65 and $95, and are sold through Thinx s website as well as select retail partners, including Nordstrom. Dive Insight: After a year that brought tremendous adoption of period underwear, according to CEO Maria Molland, Thinx is capitalizing on it by entering a new category.

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