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Frito-Lay/PepsiCo. This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
When production studios shut down earlier this year to comply with COVID-19 restrictions, the marketing team at Frito-Lay decided to hire digital creators to shoot its summer TV commercial remotely.
Many influencers have worked from home for years and are already equipped with the gear necessary to create commercial content for brands.
The entire production process, from sharing a brief with creators to the ad s release on TV and digital platforms, was six weeks.
In addition to taking less time to produce, the spot, Let s Summer, was cheaper than a traditional commercial shoot for Frito-Lay.
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