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Wednesday, 4 August 2021, 3:20 pm New Zealand Health Food Company Ltd (NZHFC) has been fined $377,000 after pleading guilty to engaging in conduct that was liable to mislead the public about the origin of ingredients in its royal jelly supplements. The combination of phrases and images used by NZHFC to market its royal jelly products gave the impression that the products were from New Zealand when the key ingredient came from China. The Commerce Commission’s investigation showed that from December 2015 to December 2020, NZHFC made various representations on product labelling, the company’s websites, social media, and through other marketing channels such as email newsletters,

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