Wednesday, 4 August 2021, 3:20 pm
New Zealand Health Food Company Ltd (NZHFC) has been
fined $377,000 after pleading guilty to engaging in conduct
that was liable to mislead the public about the origin of
ingredients in its royal jelly supplements.
The
combination of phrases and images used by NZHFC to market
its royal jelly products gave the impression that the
products were from New Zealand when the key ingredient came
from China.
The Commerce Commission’s investigation
showed that from December 2015 to December 2020, NZHFC made
various representations on product labelling, the
company’s websites, social media, and through other
marketing channels such as email newsletters,