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Forward thinking builds resilient business
Opportunistic expansion, people management and a focus on genetics are just some of the ways the Cooper family has built their Jamestown-based Merino and cropping operation into a productive and sustainable business over five generations.
Leith Cooper, along with sons Tom and David, have six properties stretching from Broken Hill in far-west NSW to the Nullarbor Plain in WA, covering over 800,000ha. They run 40,000 ewes with followers along with a cropping operation, meaning good management is crucial.
By following a strong model of being risk averse and forward-thinking, the Coopers have built a resilient business model to stand the test of time.