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Organic Seltzer Battle Brewing Over Anheuser-Busch Super Bowl Spot
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No, not David Fincher s commercial.
Does describing a boozy beverage as the only “national hard seltzer that is USDA certified organic” imply that it s the first and only of its kind in the country? That s the question before an Oregon federal judge in a brewing battle over a Super Bowl spot.
Suzie s Brewery Company on Tuesday sued Anheuser-Busch for false advertising and filed a motion for a temporary restraining order that would keep it from airing ads that Suzie s claims are false. Using the bully-pulpit its massive national advertising budget allows, Anheuser-Busch has premiered a new false and misleading advertising campaign aimed at convincing health-conscious drinkers that its new organic hard seltzer is a unique, one-of-a-kind product. To be clear, it is not, writes attorney Daniel C. Peterson in the complaint. And Anheuser-Busch will continue to pursue its strategy of
Oregon hard seltzer maker takes on beverage giant Anheuser-Busch in pre-Super Bowl scrimmage in court
Updated Feb 07, 2021;
Posted Feb 04, 2021
Chris Barhyte, the founder and chief executive officer of Suzie’s Brewery, says his family-owned business has been distributing its USDA-certified organic hard seltzer for at least five months before Anheuser-Busch s Michelob Ultra seltzer entered the market.
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Updated Feb. 5, 2021: Court hearing rescheduled to Mon., Feb. 8.
Owners of a Pendleton-based brewery bristled at an ad that aired Jan. 24 during a nationally televised NFL playoff game and promoted Michelob ULTRA Organic Seltzer as the “only national USDA organic certified seltzer.”
That’s just not true, says Suzie’s Brewery.
The current national lockdown is the biggest risk facing banks, and not Brexit, a leading industry figure warned this week. The most significant barrier to growth for the UK’s major banks this year is the uncertain economic outlook arising from the latest national lockdown, not the lack of clarity on whether financial services firms can access markets in the European Union after Brexit, leading City analyst Michael Hewson declared.
READ MORE: The share prices of Royal Bank ofScotland owner NatWest Group and Lloyds Banking Group fell sharply between Christmas and New Year, amid a sell-off believed to be sparked by continuing uncertainty over access to EU markets. However, the European issue was given short shrift by the chief market analyst at London-based CMC Markets.
Clearbrook brings a wine and craft beer tasting to your living room Attendees enjoy wine and craft beer at Clearbrook s 2020 Friends Wine and Craft Beer Tasting. This year s event will be held virtually on Saturday, Feb. 27. Courtesy of Clearbrook
Clearbrook s annual Friends Wine and Craft Beer Tasting is going virtual for 2021.
The nonprofit s virtual event on Saturday, Feb. 27, will feature wine and beer packages from Church Street Brewery Company, in Itasca and Martin Ray Winery.
Ranging from $45-$110, all packages include access to a live Zoom tasting, wine and/or beer, and fun extras such as a cheese pack, branded wineglasses, a Morkes Chocolates box, and more.