Oregon hard seltzer maker takes on beverage giant Anheuser-Busch in pre-Super Bowl scrimmage in court
Updated Feb 07, 2021;
Posted Feb 04, 2021
Chris Barhyte, the founder and chief executive officer of Suzie’s Brewery, says his family-owned business has been distributing its USDA-certified organic hard seltzer for at least five months before Anheuser-Busch s Michelob Ultra seltzer entered the market.
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Updated Feb. 5, 2021: Court hearing rescheduled to Mon., Feb. 8.
Owners of a Pendleton-based brewery bristled at an ad that aired Jan. 24 during a nationally televised NFL playoff game and promoted Michelob ULTRA Organic Seltzer as the “only national USDA organic certified seltzer.”
That’s just not true, says Suzie’s Brewery.