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Cancer Council NSW appoints Archibald Williams for UX strategy March 2, 2021 10:13 After a three way pitch, Archibald Williams has been appointed to lead Cancer Council NSW’s customer experience strategy. The win for the Sydney independent creative agency will see it create a holistic customer strategy for the cancer charity. Archibald Williams has previously worked on the brand’s 7 Bridges and March Charge campaigns. Cancer Council NSW’s logo Lyndesy Rice, director of marketing and fundraising at Cancer Council NSW, said: “The vast majority of our funding comes from the community, so it’s absolutely vital that we give our supporters an exceptional experience whenever they engage with us. Becoming a truly supporter-first organisation is a different way of working for us, so we needed an agency partner who truly understood what we’re trying to do, had a clear roadmap for how to get us there and, most importantly, saw our supporters as people, not just numbers – and

New south walesArchibald williamsAnna macdonaldArchibald williamKiran kaurAustralian national universityArchibald williamscancer council nswccnswkiran kaurlyndesy riceNews corp australia prestige networkCancer councilMarch chargeValue acceleratorNews corp australiaNews prestigeSpark foundryWilliamscancer councilபுதியது தெற்கு வேல்ஸ்