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The Industry Needs to Expect Black Travelers
On MLK Day we reflect on how the travel industry can be more welcoming to African-American travelers.
According to a 2018 study by Mandala Research, African-Americans contribute $63 billion annually to travel industry.
“So, we
do have disposable income,” Milton Howery III, director of public relations, with Memphis Tourism noted at 2020 travel conference, speaking about Black travelers. “It’s just that no one has paid attention to or valued” the African-American travel market.
Hosted by DeMarco Williams, managing editor,
Forbes Travel the panel “How to Make Travel More Welcoming to Black Travelers” was a part of the New Travel Conference which met virtualy last June. Other panelists were Kim Jamieson, director of marketing, Columbia Metropolitan Airport; Kellee Edwards better known as Kellee Set Go!, a host on the Travel Channel; Travis Levius, a freelance contributor to CNN Travel,
A woman wrote a modern-day version of the Green Book to make travel more inclusive
Sophie-Claire HoellerDec 22, 2020, 04:19 IST
Martinique Lewis goal is to make the travel industry more diverse and inclusive.Martinique Lewis
Martinique Lewis is a diversity in
travel consultant, creative lead of Nomadness Travel Tribe, and president of the Black Travel Alliance, which she founded.
She also self-published The ABC Travel Green Book earlier this summer, a modern adaptation of Victor Hugo Green s The Negro Motorist Green Book, which first came out in 1936.
She s working hard to hold companies in the travel industry accountable and to make the travel space more diverse and inclusive.
Travel Isn’t Black and White It’s Better in Color AFAR 12/18/2020 Laura Dannen Redman © Courtesy of Travel Is Better in Color Travel Isn’t Black and White It’s Better in Color
Courtesy of Travel Is Better in Color
Travel Is Better in Color’s founders have a mission to amplify more BIPOC voices.Consider the latest travel story you read. Was it about a place you were familiar with, or somewhere new? Did you notice the byline? Did anything about the descriptions stand out? Perhaps it was the tale of a coast-to-coast train trip across America where the characters were “Runyonesque,” or a tuk-tuk ride through “dusty, dirty” stretches of Mumbai. Do a quick Google search for “medina Marrakech hectic” and see how often it turns up. There’s a dominant language used in centuries’ worth of travel stories that’s so pervasive, most of us don’t question it.
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