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Yellow Rocket Concepts restaurants to support Arkansas Hunger Relief Alliance in dollar-for-dollar match fundraising campaign
Arkansas owned and operated hospitality group
Yellow Rocket Concepts is using all nine of its physical restaurant locations, restaurant websites and social media platforms to launch a dollar-for-dollar match fundraising campaign in support of the Arkansas Hunger Relief Alliance on Jan. 11, 2020.
The Alliance is a nonprofit umbrella organization that coordinates with six regional Feeding America food banks and more than 400 hunger relief organizations throughout the state. From the YRC press release:
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“The COVID-19 pandemic has had a devastating effect on the people the Alliance serves. Before the pandemic, Arkansas ranked third in the nation for food insecurity rates. Feeding America estimated that by the end of 2020, an additional 160,000 Arkansans and 1 in 3 Arkansas children faced hunger. Food insecurity has soared in our state this