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We spoke to Manjari Upadhye, CEO â domestic business, and Gaurav Sarda, head of marketing, about their companyâs campaign.
Most people tend to get their houses painted once in every 4-5 years, and consider it to be a big chore. Changing the flooring so that it is in sync with the latest trends, seems to be an added hassle, as it requires furniture and also people to be displaced. Welspun Groupâs recent digital campaign Floor Makeover In A Dayâ provides a solution to this cumbersome task.
Featuring actor Amitabh Bachchan, the digital film, which has been conceptualised by Leo Burnett, highlights how Welspun Flooring s